The Beer Cafe
The Beer Cafe, Saket
Located at DLF Saket Place Mall in New Delhi, this Beer Cafe was designed to be a casual hangout space for beer-lovers. The target audience being on-the-go shoppers, this bar was the pilot for self-serving beer taps popularly known as "POUR YOUR OWN BEER" (PYOB).
Being the pilot for PYOB, the interiors were designed to reflect a modernised microbrewery vibe. Several elements such as the barrel-tops on the facade, the pipeline inspired ceiling design and graphical representations of the brewing process subtly portray an illusion of a technologically upgraded brewery.